TWENTYFIVEMIKE - 25M | Tactical Creative + Strategic Design

William Morris / Endeavor : Center of Power – Book

admin — Sat, 13 Nov 2010 15:37:44 +0000

With the merger of entertainment-agency powerhouses William Morris and Endeavor this book was designed to showcase the elegance and prestige of their main office location in the heart of Beverly Hills. Inspired by the unique architecture of their office and its luxurious surroundings of Rodeo Drive and Wilshire Boulevard.

Salty Devito : Self Titled EP – Album

admin — Sat, 30 Oct 2010 17:07:10 +0000

Defined by soulful vocals and clever lyrics Salty Devito is a new group with the talent to backup their presence. A simple grayscale approach was taken to highlight their brand and self-titled EP. Inspired by spilt sodium and powerful live performances.

About TWENTYFIVEMIKE

admin — Sat, 30 Oct 2010 17:01:00 +0000

TWENTYFIVEMIKE or 25M is the Military Occupational Specialty (MOS) code for a Multimedia Illustrator who “operate assigned equipment to combine various visual media to create visual information.”

Enlisting in the Army in 2003 as a 25M, the same discipline continues to drive my projects and creative process. Whether deep in the trenches of production or taking command of multiple resources and personnel, the same principles apply to every mission I undertake.

I’m a Tactical Creative, maneuvering concepts and ideas for maximum effectiveness. Implementing Strategic Design, with every element purposeful in communicating the creative vision and accomplishing the mission.

Download PDF of Samples & Resume (1.4MB)

Timeshare Relief – Direct Mail

admin — Sat, 30 Oct 2010 16:57:18 +0000

Distracted by mounting bills and frustratingly inflexible vacation plans it’s hard to grab someone’s attention through direct mail. Timeshare Relief was open to a piece that would stand out amongst the bills and val-u-pak inserts and capture the emotions that it’s services were aimed to alleviate. Inspired by turn of the century propaganda posters.

311 : EONS – CD Boxset Concept

admin — Sun, 31 Oct 2010 19:19:43 +0000

Without question 311 is one of my favorite bands. Sticking together since 1988 with over 10 Studio albums it’s about time a box set went into the works. Inspired by technology, evolution, and interaction with the surrounding environment. Constructed with acetate and screened transparencies.

Barclay Butera – Direct Mail

admin — Sun, 31 Oct 2010 16:05:47 +0000

Barclay Butera – Ridgecrest

admin — Sun, 31 Oct 2010 19:11:05 +0000

admin — Sat, 23 Jul 2011 09:54:09 +0000

Ammo Shop – Collateral

admin — Sun, 31 Oct 2010 16:28:27 +0000

Priding themselves on a calculated and technical approach to music production Ammo Shop is a recording studio that consistantly turns out a great sound. Off to a strong start with a good name, I wanted the design to compliment their methodical path to “making hits.” Inspired by factory production and technical diagrams.

Barclay Butera – Newport Store

admin — Sun, 31 Oct 2010 19:10:35 +0000